The pandemic has made everyone realize that everything can change quickly. Whatever you have planned for today or the future, they are all subject to change with the circumstance.

Therefore, you must always keep an eye on the latest trends and stay in line with the trend to outrank your competitors.

Let’s see what’s trending this year in email marketing.

Email Finder Tool

The growing use of email finder tools is a part of a trend in recent years.

Earlier, people used to stumble on how to find email addresses, but with the tools like GetEmail.io, it is no more a tedious task.

GetEmail.io is a fantastic tool to get the correct email format of professionals.

Artificial Intelligence in Email Marketing

A lot of companies are still confused with the Artificial Intelligence concept. Besides the marketing newbies, even experienced marketing professionals are skeptical about using AI for email marketing.

With so much data available online, it is beyond the capability of any marketer to collect and process it using advanced technology. But, Artificial Intelligence deals with this task effortlessly.

Be it segmenting your list, performing content analysis, or effective email outreach, Artificial Intelligence can do it better than humans.

With such evidence for the increasing scope for AI, it is the right time to stop being skeptical and get hold of the concept and use Artificial Intelligence to optimize your email marketing campaigns.

Hyper-Personalized Email Campaigns

Email marketing campaigns are used for different purposes. It could be used for raising brand awareness, nurturing prospects, building trust, etc., and the end goal is to make revenue.

The best way to achieve business growth using email marketing is through personalization.

Artificial intelligence makes it straightforward by reading all the data about your prospects. The millennial era gives their details to get personalized service, and no one can do this better than artificial intelligence.

Automation of Email Marketing

As you know, email marketing campaigns consist of different email types for different phases in the sales funnel. Earlier, a marketer decided on when and why a particular email is sent to your prospects.

But, it’s not going to be like that anymore.

Email marketing is now more into automation rather than running a manual campaign.

The drip campaigns, i.e., email marketing automation, use sequences of automated emails rather than one-time shots.

This ensures that the companies have consistent and meaningful communication with their potential audience.

Moreover, you will not sound spammy with drip campaigns because your emails are triggered based on the prospects’ last action.

I hope this explains how drip emails perform better when compared to regular email campaigns.

Use of User-generated Content

User-generated content has become a trend this year; this could be in any format – text, images, audio, or video.

There is evidence that user-generated content boosts the conversion. Almost every prospect makes their purchase decision based on customer reviews and ratings.

As a result, when you include the user-generated content in your email campaign, it will raise the credibility of your prospects towards your product.

Interactive/ Responsive Emails

Though interactive emails are in practice for quite some time, it is growing stronger in 2021.

Responsive elements like animated buttons, prominent links, rollover effects, interactive images, etc., are popular.

Final Thoughts

With lots of emerging trends and older ones still in force, you can take advantage of these trends.